ANQ Finance knowledge base 

Purpose-  

Scope- Include all aspects of product information, customer interactions, troubleshooting, compliance, and support. 

ANQ Finance is a digital banking platform built at the intersection of traditional financial services and blockchain-based technology. Founded in 2022 and headquartered in Bengaluru, India, ANQ Finance leverages decades of financial expertise with modern technological innovation to offer a suite of financial products. The company’s mission is to empower users with seamless, secure, and rewarding financial experiences that integrate everyday transactions with crypto-driven incentives. 
  

anq.finance 

Sources: pitchbook.com, anq.finance 

What They Do 

ANQ Finance functions as a digital banking platform that merges conventional financial services with blockchain-enabled innovations. Key functions include: 

• Digital Banking Services: 
   The platform offers credit and prepaid cards, enabling everyday transactions while providing unique rewards mechanisms. For example, its credit products—the Pi and Phi cards (developed in collaboration with partners like Yes Bank)—come with benefits that go beyond conventional cashback. 
• Crypto and DeFi Integration: 
   ANQ Finance incorporates decentralized finance features into its offerings. This includes an automatic crypto investment plan that converts everyday spending into crypto assets, along with a “cryptoback” reward system that pays users in crypto or digital gold. Users can also opt for automatic swapping and receive notifications on currency value fluctuations, as well as track their digital asset portfolios. 
• Wealth-Building Rewards (Bounties): 
   The company has introduced a unique rewards mechanism—often referred to as “Bounties”—where everyday transactions can generate passive wealth. For instance, spending through the X Card or shopping on the platform can earn users rewards that accumulate over time, effectively acting like a daily SIP (systematic investment plan) in crypto or digital gold. 
   Source: blog.anq.finance 
• Additional Financial Services: 
   Besides cards and rewards, ANQ Finance is expanding into lending (such as token-backed loans) and even exploring avenues for realworld asset tokenization. This broad approach is aimed at democratizing access to premium financial assets and diverse investment opportunities. 
• Sources: anq.finance, cbinsights.com 

How They Operate 

ANQ Finance uses a combination of advanced technology, strategic partnerships, and innovative financial mechanisms: 

• Technology Platform: 
   A robust, user-friendly mobile and web application underpins the entire service offering. The platform integrates traditional banking functions with blockchain infrastructure, ensuring security, transparency, and speed in transactions and rewards distribution. 
• Partnerships and Regulatory Alignment: 
   The company collaborates with regulated entities and established financial institutions (for instance, Yes Bank for its credit cards and Pine Labs for the prepaid X Card). These partnerships ensure compliance with regulatory standards while also tapping into a larger ecosystem of financial services. 
   Source: anq.finance 
• Product Interconnectivity: 
   ANQ Finance’s offerings are interconnected. Spending through one product (e.g., the X Card) may feed into the reward or crypto investment mechanism, creating an ecosystem where every transaction reinforces customer engagement and potential wealth creation. 
• Reward Mechanism (Bounties): 
   The Bounties system works by converting a percentage of every transaction into rewards, which can be held in digital gold or cryptocurrencies. This zerocost mechanism incentivizes repeat use and deeper customer engagement. 
   Source: blog.anq.finance 
• Business Canvas 
• Below is a business model canvas summarizing ANQ Finance’s key elements: 

ANQ Finance’s product suite is designed for a variety of customer needs—from day-to-day spending to premium travel and digital asset accumulation. Each product is integrated into a unified ecosystem that emphasizes transparency, security, and innovative rewards. 

• Description: 
   A flexible, prepaid card available in both digital and physical formats. The card is issued almost instantly after KYC and a one-time payment, enabling immediate access for online and offline transactions. 
• Key Features: 

1. Instant Issuance: Download the ANQ app, complete KYC, and get your digital card within minutes. 
2. Reward Mechanism: Earn “bounties” on every transaction that can later be redeemed in the form of digital gold or Bitcoin. 
3. Enhanced Security: Includes features like PIN change, freeze/block options, and transaction limits with military-grade encryption. 
4. Seamless Transactions: Works across the RuPay network and supports a variety of payment methods. 

• User Benefits: 
   Offers a smart way to manage budgets, earn rewards on daily spending, and build a portfolio of valuable assets without hidden fees. 

• Description: 
   A premium, co-branded credit card developed in collaboration with YES Bank, designed for both domestic and international purchases. 
• Key Features: 

1. Attractive Rewards: Earn 24 reward points for every ₹200 spent on key lifestyle categories (travel, dining, groceries) and 4 reward points on other transactions. 
2. Travel Perks: Complimentary international lounge access (up to three times a year), fuel surcharge waivers, and exclusive Mastercard benefits. 
3. Fee Structure: Typically available with no joining fee; the annual fee may be waived upon reaching a specified annual spend threshold. 

• User Benefits: 
   Ideal for customers who want a premium spending experience, enhanced travel benefits, and a rewards program that transforms purchases into market-linked assets. 

• Description: 
   A virtual credit card integrated within the ANQ app, designed primarily for UPI-based transactions. 
• Key Features: 

1. Digital-Only Format: Instant activation within the app for immediate online and UPI transactions. 
2. Reward Incentives: Earn accelerated rewards on UPI transactions, with points credited on every spend above designated thresholds. 
3. Cost-Effective: No joining fee and lifetime free membership make it attractive for digital-first users. 

• User Benefits: 
   Offers a streamlined digital payment experience with competitive rewards, making it perfect for tech-savvy users and those who primarily transact online. 

• nQash & Quarky: 
   Although marked “Coming Soon,” these products are set to expand the ecosystem by providing innovative solutions in lending, zero-cost investing, and personalized financial services using crypto-backed infrastructure. 
• Anq Shopping: 
   A platform that integrates exclusive brand vouchers and discounts from over 260+ top merchants. This offering is designed to convert shopping into a rewarding experience by linking everyday purchases to significant financial benefits. 

• Description: 
   ANQ Finance extends its ecosystem with a dedicated Gift Card solution, allowing customers to purchase various gift cards—including popular options like Amazon Pay Gift Cards—using their X Card. These gift card transactions are designed to be even more rewarding, offering instant bonuses that complement the regular bounty system. 
• Key Features: 

1. Instant Bounties: When you buy gift cards with your X Card, you earn an extra 3% bounty on your purchase—applied instantly and without a cap. 
2. Enhanced Rewards on Purchases: Gift card transactions are integrated seamlessly within the ANQ ecosystem, which means you continue to accrue bounties that can later be redeemed as digital assets. 
3. User-Friendly Offers: Special promotions and limited-time deals may further enhance the rewards for gift card purchases. These offers are communicated through the app and notifications (with fair usage policies in place). 

• User Benefits: 
   Provides an additional layer of flexibility, allowing users to gift or use high-demand gift cards while maximizing their reward potential. This solution makes it easy to turn routine purchases into significant savings and wealth accumulation opportunities. 

• Blockchain Integration: 
   Utilizes blockchain technology to ensure transparent, secure, and automated processing of rewards—converting everyday transactions into assets like digital gold and Bitcoin. 
• Mobile-First Platform: 
   The ANQ app is designed to be intuitive and user-friendly, offering real-time updates on transactions, balance, and rewards. The seamless digital experience is enhanced by features like instant reloads and comprehensive transaction monitoring. 
• Security Measures: 
   Military-grade encryption and robust authentication protocols are in place to protect user data and secure all financial transactions, ensuring compliance with financial regulations.